7e77 Privacy Policy & Personal Data Protection

Introduction & Scope of This Policy

Welcome to the 7e77 Privacy Policy. This document explains in detail how our platform collects, processes, stores, and protects your personal information as a member or visitor of the website. https://7e77.bar.

This Privacy Policy applies to all services offered by 7e77, including the online casino platform, slot games, sports betting, bingo, and all related activities. By accessing or using our platform, you agree to the practices described in this document.

7e77 is committed to complying with all applicable data protection laws, including Malaysia's Personal Data Protection Act 2010 (PDPA). We take our responsibilities as a data controller seriously to ensure your personal information is always well protected.

If you have any questions regarding how we handle your personal data, our Data Protection Officer (DPO) team is available via the customer support channels on the platform.

Types of Personal Data We Collect

7e77 collects various types of personal information depending on how you interact with our platform. The following are the categories of data collected:

How We Use Your Data

Collected personal data is used for legitimate and specific purposes. 7e77 will not use your data for any other purpose without notifying you in advance.

• Account Management: Creating, verifying, and managing your account on the 7e77 platform, including the login process, two-factor authentication, and password recovery.
• Transaction Processing: Processing deposits and fund withdrawals accurately and securely to your registered bank account or digital wallet.
• KYC & AML Compliance: Verifying your identity to meet Know Your Customer (KYC) and anti-money laundering (AML) requirements in accordance with applicable laws.
• Platform Security: Detecting and preventing fraudulent activity, unauthorised access, system manipulation, and any security threats to your account.
• Customer Support: Responding to inquiries, resolving complaints, and providing technical support related to your account.
• Service Improvement: Analysing usage patterns in aggregate (without identifying individuals) to improve the platform experience, response speed, and game quality.
• Promotional Communications: Sending information about bonuses, promotions, and special offers — only to members who have consented to receive marketing communications.
• Responsible Gaming: Monitoring gameplay patterns to identify signs of problem gambling and reaching out to members who may need assistance.

Data Storage & Security Measures

The security of your personal data is the absolute top priority for 7e77. We continuously invest in internationally certified security infrastructure to ensure your data is protected at all times.

• 256-bit SSL Encryption: All data transmitted between your device and 7e77 servers is protected with 256-bit SSL encryption — the same technology used by leading banking institutions worldwide.
• Secure Storage: Personal data is stored on encrypted servers protected by strict access controls, multi-layered firewalls, and real-time intrusion detection systems.
• Restricted Access: Only trained 7e77 staff with a legitimate business need are permitted to access member personal data, and every access is logged for audit purposes.
• Retention Period: Your personal data is retained for as long as your account remains active. Following account closure, certain data may be retained for up to 7 years to meet legal and financial audit requirements.
• Backup & Recovery: Automated backups are performed daily to ensure service continuity and the integrity of your data.

Data Sharing with Third Parties

7e77 does not sell, rent, or disclose your personal data to third parties for marketing purposes. Data sharing only occurs in the following limited circumstances:

• Payment Service Providers: Financial institutions, payment processors, and digital wallet providers necessary for processing your deposits and withdrawals. These parties are bound by strict confidentiality agreements.
• Game Providers: Game software companies (game providers) supplying slots, table games, and live casino require minimal session data for game operation. No complete personal identification data is shared.
• Legal Authorities: 7e77 will disclose the required information to the relevant authorities when mandated by court order, police investigation, or other legal obligations.
• Audit & Compliance: Licensed audit bodies and regulatory compliance authorities may access certain data within the scope of their review, subject to confidentiality agreements.
• Fraud Protection: Fraud prevention agencies and industry security networks may receive limited information for the purpose of detecting and preventing fraudulent activity across platforms.

All third parties that receive your data are required to comply with data protection standards equivalent to or higher than those practised by 7e77.

Cookies, Tracking & Similar Technologies

The 7e77 platform uses cookies and similar tracking technologies to enhance the user experience, maintain login sessions, and understand how members interact with our platform.

• Essential Cookies: Required for core platform functions such as login verification, session security, and language preferences. These cookies cannot be disabled without affecting platform functionality.
• Performance Cookies: Helping us understand which pages are most frequently visited, server response times, and any technical errors — all data collected anonymously.
• Functional Cookies: Saving your preferences such as language, display settings, and game configurations so your experience is more comfortable on every visit.
• Marketing Cookies: Activated only with your consent, used to display relevant offers and promotions based on your gaming interests.

You can manage or disable cookies through your web browser settings at any time. However, disabling essential cookies may affect your account's functionality and security.

Your Rights as a Data Subject

Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal data held by 7e77:

Changes to This Privacy Policy

7e77 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data practices, new legal requirements, or service improvements.

• Any material changes will be displayed on the website with a clear effective date at least 7 days before the changes take effect.
• Notifications via email or in-platform notices will be sent to active members to inform them of significant changes affecting their privacy rights.
• The "Updated" date at the top of this document reflects when this Privacy Policy was last reviewed.
• Continued use of the 7e77 platform after the effective date of any changes constitutes acceptance of the updated privacy terms.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

How to Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we process your personal data, please contact us through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week via the chat icon at the bottom right corner of the 7e77 platform.
• Support Email: [email protected] — response within 1 business day.
• Privacy Email: [email protected] — dedicated to personal data and PDPA-related enquiries.

We are committed to resolving every privacy complaint seriously and transparently. If you are not satisfied with our response, you have the right to lodge a complaint with the Personal Data Protection Commissioner of Malaysia.